THE PSA BUDDY IDENTITY · FIRST EDITION

A capable teammate.
A little personality.

Practical, approachable, and built around the person doing the work. A ticket-shaped wordmark with a subtle pair of eyes gives Buddy a recognizable personality without turning the brand into a cartoon.

A working palette.

Paper for breathing room. Ink for clarity. Orange for character. Blue paper gives the product its own space.

Public Sans. Plain-spoken, with presence.

Your inbox. Your tickets.
Finally, together.

Strong, readable headlines. Useful sentences. No inflated promises. PSA Buddy should sound like the colleague who knows the system and helps you get on with your day.